Feb 26, 2020 | Content / Copy
Content is the cornerstone of marketing, IMHO. With that being said, it MUST have the power of persuasion and that requires psychology. That’s what I refer to as Content Psychology. The practice of putting two strategies together to produce effective powerful...
Feb 26, 2020 | Content / Copy, Digital Marketing / Technology, SEO
Just how important is word count to your SEO results? I wasn’t looking to answer this question myself, rather this question hit me as I noticed a recent Tweet from John Mueller. Google’s John Mueller. So, what does John have to say about SEO Word Count?...
Feb 19, 2020 | Content / Copy, Digital Marketing / Technology, SEO
A lot of small business owners want to try their hand at writing copy because it feels more authentic and there are fewer expenses. The unfortunate part is that they are far more prone to make copywriting mistakes. In this article, I want to cover the most significant...
Feb 19, 2020 | Digital Marketing / Technology, Social Media Marketing
Recently I had my first ever Google My Business rejected post. I had no idea why it was being “rejected” or on what grounds. I began experimenting and noticed that the rejected posts were only with posts containing images. So I set out to research. In...
Feb 12, 2020 | Digital Marketing / Technology, SEO
Google’s John Mueller recently answered the question “can you rank without link building”. I want to explain what this means and why it’s important. What is link building? It’s an external hyperlink. That’s literally it. So if I...
