The Real Cost of Branding

I’m not writing this article with the intention to give you a dollar amount that you should expect to spend on branding. I’m writing this article with the intention to help you understand branding cost. By helping you avoid what mistakes are easy to make,...

What You Don’t Know, Can Hurt Your Business

Marketing Strategy Evaluation is important because there’s no other way to truly measure how your marketing is performing if you don’t know how to evaluate it. Rather than make this a really long article, we’d rather focus on helping you understand...

Website Woes: Avoiding Bad Web Design

As a massive fan of education, I wanted to make a spin-off article, inspired by a recent one I did, How Do I Know When I Need a New Website? I wanted to help small business owners know tricks to avoid bad web design decisions. How to know what to look for when they...