Blogs & Resources

Blueprints for Business Success

The Power of Branding: Logo Design

This article is all about logo design and what makes it so powerful. Your logo is likely to be one of the first things your potential clients, and potential referral partners see. Your logo has the opportunity to make a lasting first impression of you, your company,...

Shine Success: Real Estate Branding

Real Estate Branding is becoming more and more important in the world of real estate. Today I had the opportunity to present on 'Branding Yourself in the Real Estate World' to the Young Professional's Hernando County Association of Realtors. I presented on real estate...

Understanding the Acronyms of Digital Marketing

There are a LOT of things to keep up with if you're learning digital marketing or the art of marketing via the digital world of technology. This article is simply going to help you understand what all these acronyms mean so you can more easily decipher through things....

Why I Do What I Do

For me, my life changed both personally and professionally when I discovered my "why". Being able to truly know why I do something makes the things I do more fulfilling. It fuels more passion. Having an intent allows me to develop greater purpose in my work. If you're...

Shine Success: Powerful Personal Branding

I am thrilled to have been the kickoff speaker for the 2017 Keys To Success, at the HCCOC Breakfast, presenting on personal branding, today. My presentation, 'The Power of Personal Branding' went better than I could have imagined. Over 200 business professionals...

Uncharted 4: A Thief’s End – My GoTY 2016

This is a good franchise, but this particular release was absolutely splendid! Uncharted 4: A Thief's End I got into this franchise a little late with Uncharted 2. I've played them all and just thoroughly enjoy this one. It was my favorite to date (including the...

Free Samples: Should Your Business Do It?

"Free" is a word that is incredibly attractive. Free Samples is a common piece of content that often attract much interest. Is it actually worth the cost, though? Do free samples improve the revenue or do they hurt the margins? How do you know if your business should...

SEO Content vs Content Marketing

In the world of digital marketing, there's a LOT of strategies to understand for small business owners. SEO Content vs Content Marketing is one of the more common topics that we see that can easily be misleading. We wrote this article to try and help simplify what...

#shopsmall – The Fun I had on Shop Small Saturday

I was very pleased to be able to participate in #shopsmall this year. Not just for my business either, but for everyone's in downtown. It's so important that the mom & pop restaurants get their patrons. That the small locally owned shops and retailers get their...

Marketing Mastery: Experience vs Education

If you're in the market (pun intended) to hire a marketer, a marketing consultant, or a marketing firm/team, this read is for you. I'll help you understand what you need to know about a marketing degree, or the lack of, in your choices. I've seen a lot of marketing...

The Benefits of Marketing Consulting

I wanted to post this article on my site here straight from Susan's site at Beyond the Chaos. Susan wrote an article about the value I provide to my clients with the Marketing Consulting services we offer here at Shine Consulting. I enjoyed the way she positioned the...

WordPress: The CMS for The CEO

We'd like to take a moment and talk about why you should use WordPress (WP) and why it is the #1 Content Management System (CMS) on the planet for the business world. We often can sense some hesitation from larger businesses who view WP as a blogger's tool, or a...

The COO Role & Why Your Small Business Needs One

We wanted to help the more than 60 million people working with a small business understand why, and how, you can add a Chief Operating Officer (COO) to your business. Hopefully, you're not brand new to our site and you know that we like to bring you articles that...

The Real Cost of Branding

I'm not writing this article with the intention to give you a dollar amount that you should expect to spend on branding. I'm writing this article with the intention to help you understand branding cost. By helping you avoid what mistakes are easy to make, and telling...

What You Don’t Know, Can Hurt Your Business

Marketing Strategy Evaluation is important because there's no other way to truly measure how your marketing is performing if you don't know how to evaluate it. Rather than make this a really long article, we'd rather focus on helping you understand what things can...

Why Should I Be Blogging?

Blogging is a critical part of content marketing and is a growing form of art, culture, life, and business. From professional bloggers to 'just for fun' bloggers, blogs are everywhere. They are a perfect way to educate, create awareness, share your creativity, and...

How To Pick The Right Web Developer

Web developers and web development firms seem to be a dime a dozen. There's very low-cost firms, very high-cost firms, and everything in the middle. What information you may have prior to deciding who to choose may be what you see on their website and what examples...

Website Woes: Avoiding Bad Web Design

As a massive fan of education, I wanted to make a spin-off article, inspired by a recent one I did, How Do I Know When I Need a New Website? I wanted to help small business owners know tricks to avoid bad web design decisions. How to know what to look for when they...