Blogs & Resources
Blueprints for Business SuccessHow Do I Know When I Need a New Website?
Even though I remember the introduction of the World Wide Web in 1990 and the first website, I still feel like this technology is older than it is. I'm tempted to refer to "How do I know when I need a new website?" is an age-old question. It's quite crazy how far...
Facebook Faux Pas and How To Avoid Them
As social media grows, so does the business influence it has on consumers. With growth and technology comes education. The need for understanding how to best leverage Facebook for business is rapidly growing. It is critical to avoiding a Facebook faux pa which can...
HR and Small Business, What You Need to Know
You may now be wondering why we're writing an article on HR and Small Business when we are a marketing firm, a sales training firm, a branding strategy company. It's because we're passionate about educating our clients, our connections, our fellow business owners....
Truths About Business Success
I wrote this article based on inspiration from John Patrick, a business consultant He presented on some of the truths about business success in our local networking group. As a business consultant, he was able to talk about the successes and failures of businesses...
Understanding Prices
I'm writing this article about my experiences in the business services industry to help both the provider and the buyer, to help in understanding prices. I'm not going to talk a lot about retail products, because consumers are well aware that sticker prices are what...
How To Find The Right Networking Group
I've been a member of many different Networking groups and I still have Shine Consulting in a few of them now. Knowing how to find the right networking group is important. This article will be updated as often as needed to keep you informed on my opinions in...
Shine Success: Social Media Marketing Training
I'd like the thank the Greater Hernando County Chamber of Commerce for making Shine Consulting their Social Media Marketing Training decision, and for selecting me to be their official trainer! I'm thrilled that they found my social media knowledge to be of great...
The Benefits of SEO
In this article, we're going to help you understand the benefits of SEO (search engine optimization) and why you should be leveraging these benefits for your business. We'll use a lot of statistics and talk about our experiences as marketing enthusiasts to help put...
Understanding Content Marketing
Understanding Content Marketing means understanding many things. Like what content marketing is. What advertising is. What happens when you add content marketing to your advertising. If you are like millions of people learning to hone in on your marketing skills, this...
How To Make Good Content on Social Media
Content is key in marketing, no we take that back, it's King. How to make good content is everything. For this article, we're going to help you understand how to make good content on social media. Content exists everywhere in our marketing channels. It's in our social...
How Did You Find Us?
Would you actually believe us if we told you that those "How did you find us" questions have made everything better for consumers? It's true. You may find discovery forms, client questionnaires, and lots of sales questions annoying, but instead, you should be...
Shine Success: Social Media Marketing
On March 21st, the Hernando County Chamber of Commerce hosted the first annual Keys To Success: Business Development Week. The event featured 9 professional presentations centered around business development education. Our President, and founder, Crystal D. Smith, was...
Leadership
This is an informative article by John Patrick, Business Strategist for the M David Katz Company. This article is about leadership. With more than 30 years experience with Fortune 500 companies, John knows a thing or two about leadership. Let's dive in and look at...
The Value of Target Audience Marketing
This article is designed to help you understand the value of target audience marketing. In the world of marketing, the possibilities are endless, the deploying ideas are tough, and the industry is so competitive. Our belief is the key to making successful strategies...
Why Selling Never Ends
This article is all about why selling never ends. Selling doesn't sleep, and never takes breaks. Sales are inside, outside, around, under, and above us. Sales is a never-ending constant, an infinite loop, a circle. Why selling never ends is because we're truly always...
How to Network Successfully
We love networking, it's critical to the small business owner. We want to share some networking strategy to help you understand how to network successfully. To do this, we're going to relate the similarities between networking and a tree. Hopefully, this article will...
The Importance of A Good Website
This is a very fun but educational article on helping you understand the importance of a good website. We truly believe that technology is so very critical to successful marketing campaigns. In this article, we're going to get a lot of opinion and input from some of...