Blogs & Resources
Blueprints for Business SuccessWeighing In on A Way Out
A Way Out is a game I was excited for but unsure about. I enjoy coop games but I don't enjoy online MP experiences. It's mainly PvP I do not like, but I love PvE. This is a complete PvE experience. A Way Out You cannot pair with a random stranger for this game. This...
Story Selling Your Way To Clients
I was fortunate enough to be a guest on Matt Inglot's podcast, Freelance Transformations. I had a blast. Matt is brilliant and if you aren't already subscribed to his podcasts, please look into them. I listen on Stitcher weekly. Below, I'll transcribe the podcast. Or...
Yoast – A Simple Guide to Doing Your Own SEO
If you're already blogging, you may want to take a crack at your own SEO. If you're a natural writer, you may want to take a crack at both. We believe that Yoast is the best tool to do this with. It is a very robust plugin, commonly used for WordPress. If you already...
Icebergs and Marketing Strategies – Go Deeper Than the Surface
This article is all about marketing strategies. I love the comparison to an iceberg because they have very important things in common. I'll use this article to help you understand what those commonalities are. You'll also learn why they are significant, and what it...
Facebook Changes: What You Need to Know
You could almost hear the clamor of social media managers everywhere last Thursday. That was January 11th, BTW. Mark Zuckerberg announced Facebook changes to its algorithms. Why the panic? Because it will affect the way your followers see your content on business...
How To Be A Hashtag Hero
A long, long time ago in a galaxy far, far away, Twitter turned a simple "#" symbol into a way to identify messages about specific topics. This article is all about how to be a hashtag hero. In other words, how to use hashtags correctly. What is a hashtag, and what...
Client Breakup, How To Do It
Previously, I wrote about how to know when it's time to Break Up With A Client. In this article, I'll help you understand the client break up and how to do it. Hopefully, the reasons will allow for the client breakup to be amicable. I hate burning bridges, but some...
Break Up With A Client? How To Know It’s Time
In business, I never want any project to get to that point. The point of no return. Sometimes, however, it's inevitable. The unfortunate truth in business is that sometimes, I have to break up with a client. This article is about how you know it's time to do so. Why...
Stopping Telemarketers from Calling your Business
Stopping telemarketers may not seem like the kind of content we'd post, but it is. If it's valuable to your business, we will want to share it. We learned these tips from Erica Elson, who was in the telemarketing industry for many years. She wrote a blog on...
When Should I Hire a Marketer?
What a great question, one that I wish more companies would ask. When should I hire a marketer? It can often be challenging to identify those tipping points. Especially those who don't have a marketing department. A lot of business owners start out trying to do their...
How To Identify A Good Social Media Marketer
Finding the right person for the job can seem daunting. Who am I kidding, it can actually be daunting. It's hard enough to identify the tasks of the position, let alone identify the individual's skill sets for completing those tasks. A position that I see a LOT of...
Blogging Tips to Be a Better Blogger
Blogs are important for your business. Especially good blogs. We all want to be better bloggers. I wanted to provide some blogging tips that worked well for me and my clients, with the hope that they help you maximize your own blogging efforts. These are just quick...
Blogging Strategy – 9 Steps to Better Blogging
Okay, so you committed to blogging, now what? Understanding blogging strategy is the key tool to make your blogs successful. In this article, we'll spend a little bit of time talking about what a blog should do for your organization. Then we'll talk about how to...
How To Handle Negative Reviews on Social Media
In the world of social media, people are opinionated. Very opinionated. It's inevitable that at some point in time, the dreaded negative review will rear its' ugly head. Negative reviews are sometimes reasonable, and other times, not. We've all seen those people who...
The Truth About SEO (Part 2)
This is part 2 of the series to help you better understand SEO, what to expect, and how to use it in your business. Part 1 covered SEO facts and expectations from your digital marketer, this article covers SEO myths and why you really do need to consider SEO in your...
The Truth About SEO (Part 1)
There are a lot of things that you will be told when shopping for SEO. Some are a myth, some are facts. I wrote this article to provide SEO facts that will help you better understand the truth about SEO. After reading this, you should have more clear expectations of...
Print Marketing: Does is Still Work?
Does Print Marketing still work? The short answer is "yes". The long answer is that it works when you leverage it correctly with other marketing channels. Print marketing is not enough to replace the need for digital marketing channels, but it's a great way to work...
Identifying Leaders in Your Organization
There's no doubt that having the right leaders in place in your business can have a major impact on the overall success of your organization. Identifying leaders is the first step. Some leaders don't know they're leaders yet and some think they are but they don't have...