Sep 20, 2017 | Business / Operations Strategy, Marketing Strategies
What a great question, one that I wish more companies would ask. When should I hire a marketer? It can often be challenging to identify those tipping points. Especially those who don’t have a marketing department. A lot of business owners start out trying to do...
Jul 6, 2017 | Business / Operations Strategy, Digital Marketing / Technology, Social Media Marketing
In the world of social media, people are opinionated. Very opinionated. It’s inevitable that at some point in time, the dreaded negative review will rear its’ ugly head. Negative reviews are sometimes reasonable, and other times, not. We’ve all seen...
May 3, 2017 | Business / Operations Strategy, Leadership
There’s no doubt that having the right leaders in place in your business can have a major impact on the overall success of your organization. Identifying leaders is the first step. Some leaders don’t know they’re leaders yet and some think they are...
Feb 20, 2017 | Business / Operations Strategy, Marketing Strategies, Value / Pricing
“Free” is a word that is incredibly attractive. Free Samples is a common piece of content that often attract much interest. Is it actually worth the cost, though? Do free samples improve the revenue or do they hurt the margins? How do you know if your...
Sep 7, 2016 | Business / Operations Strategy, Strategic Partner Articles
We wanted to help the more than 60 million people working with a small business understand why, and how, you can add a Chief Operating Officer (COO) to your business. Hopefully, you’re not brand new to our site and you know that we like to bring you articles...
Jun 16, 2016 | Business / Operations Strategy, Strategic Partner Articles
You may now be wondering why we’re writing an article on HR and Small Business when we are a marketing firm, a sales training firm, a branding strategy company. It’s because we’re passionate about educating our clients, our connections, our fellow...
