Nov 18, 2020 | Content / Copy, Social Media Marketing
After successfully reaching your audience, it’s time to implement your messaging. This is my favorite part! This is the 4th cone in your funnel and the 3rd buyer phase. In this cone, you are hooking the leads you’ve cultivated. This strategy is about...
Nov 11, 2020 | Content / Copy, PPC, Sales Strategies, SEM, SEO, Social Media Marketing
Now that you have planned your funnel, it’s time to reach your audience. This is the part where you focus on the inbound and lead generation portion of your funnel. This cone is all about being a magnet and drawing in interested potential buyers. Reach Your...
Oct 21, 2020 | Content / Copy, SEM, SEO
Last week I talked about Cheap SEO and touched on some of the Unethical Tactics that Black Hat SEO’s will do. It inspired me to want to talk about Content Spinning and why you need to be cautious of your SEO provider doing it to your site. Is unethical? Depends...
Sep 16, 2020 | Content / Copy, Digital Marketing / Technology, SEM, SEO
I can feel some of you marketers glaring at me through the internet. The truth is backlinks are overrated because we don’t need them to rank like we need the other elements of SEO. Does it mean they don’t matter? No. It just means they aren’t as...
Sep 9, 2020 | Content / Copy, Digital Marketing / Technology, Social Media Marketing
Blogging and creating content are essential to our businesses but many of us have a long way to go to obtain an 80+ rating for linkbacks (authority ranking). So we need to rely on content sharing, which is linking our content to another platform. Here are some of my...
Sep 2, 2020 | Content / Copy, SEO
A lot of my audience are DIY marketers and recently I’ve seen a lot of questions come in about content, so here are content marketing mistakes you shouldn’t be making. Content Marketing Mistakes No Goal If you haven’t defined what your goal is, how...
