Jul 22, 2020 | Content / Copy, SEO, Web Design
Copy vs Content is a conversation that often makes me frustrated. They are not the same thing but have a lot of overlap and similarities, but they aren’t the same thing. That’s because they are centered around different purposes. It can be a little...
Jun 24, 2020 | Content / Copy, SEO, Web Design
Yoast SEO is a freaking awesome tool, personally I believe it to be the best or one of the best SEO and Readability tools for WordPress. Yoast’s guidelines measure performance and these measurements can often trip up users. Let’s talk about those areas,...
Jun 17, 2020 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
If you’re reading this and you’ve done SEO, you’ll know there are more than 4 steps to doing it successfully. But mastering SEO can be done in as little as 4 steps for those who want to know what the most important parts of SEO are. You should be...
May 6, 2020 | Content / Copy, SEO
There are many types of online writing styles that could be used on your website. In this article, I want to talk about the main differences in each of the 3 types that I get the most questions on, and try to keep it very simple and brief. By understanding these key...
Apr 8, 2020 | Content / Copy, Digital Marketing / Technology, SEO
Search engines work entirely off of algorithms, which are mathematical formulas written to find data. Each search engine has its own algorithm and nobody knows exactly how they work or what those algorithms are. In this article, we’ll talk briefly about what we...
Feb 26, 2020 | Content / Copy
Content is the cornerstone of marketing, IMHO. With that being said, it MUST have the power of persuasion and that requires psychology. That’s what I refer to as Content Psychology. The practice of putting two strategies together to produce effective powerful...
