Apr 13, 2021 | Business / Operations Strategy, Digital Marketing / Technology, Marketing Strategies, SEO
The trouble with digital marketing mistakes is that they cost us time and money and, in most cases, we don’t know we’re making them. So this information is not to judge your skillset or criticize your efforts, it’s the help you better invest your...
Oct 28, 2020 | Digital Marketing / Technology, Marketing Strategies, PPC, SEM, SEO
I decided to write an informative series highlighting what an inbound marketing funnel is and the details of the 5 cones within each funnel. This will keep this article from getting too bloated. Each cone will cover part of the 4 buyer stages and account for the...
Sep 16, 2020 | Content / Copy, Digital Marketing / Technology, SEM, SEO
I can feel some of you marketers glaring at me through the internet. The truth is backlinks are overrated because we don’t need them to rank like we need the other elements of SEO. Does it mean they don’t matter? No. It just means they aren’t as...
Sep 9, 2020 | Content / Copy, Digital Marketing / Technology, Social Media Marketing
Blogging and creating content are essential to our businesses but many of us have a long way to go to obtain an 80+ rating for linkbacks (authority ranking). So we need to rely on content sharing, which is linking our content to another platform. Here are some of my...
Aug 12, 2020 | Digital Marketing / Technology, Training
It’s likely that during the days of COVID those of you not used to remote working environments are reliant on it now. It didn’t dawn on me soon enough that Zoom Etiquette was a thing we needed to talk about. The viral horror stories that are circulating...
Aug 5, 2020 | Digital Marketing / Technology, Marketing Strategies
Episode 14 – The Art & Science of Marketing is out now! A very exciting and passionate show with very special guest, Angel Anderson. Angel is a S’Marketer (smart marketer) as a marketing manager for hire. This episode will talk about catering to your...
