Jul 1, 2020 | Business / Operations Strategy, Digital Marketing / Technology
Good marketing means lots of research. The better your research, the better your marketing strategy will be. This article will help you research like a pro with my 3 easy search engine tricks. Google knows everything if you know how to ask the question. You can find...
Jun 17, 2020 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
If you’re reading this and you’ve done SEO, you’ll know there are more than 4 steps to doing it successfully. But mastering SEO can be done in as little as 4 steps for those who want to know what the most important parts of SEO are. You should be...
Jun 3, 2020 | Digital Marketing / Technology, SEO
If we can understand what search engine ranking factors are, we can better plan and implement our online strategies. Without getting too technical, I want to talk about what we (SEO professionals) do know. The knowledge, BTW, is generally learned from search engine PR...
May 20, 2020 | Digital Marketing / Technology, SEO
People have asked me this before “does google give preferential treatment to Shopify” and I can only assume the suggestion came from someone involved in the sales process on the other side. No, Google doesn’t give anyone preferential treatment. Not...
May 13, 2020 | Business / Operations Strategy, Digital Marketing / Technology
Even companies with the biggest pockets want to get the most out of their content marketing budget. We all want to not only spend money wisely but make as much return as we can. This is even more important to small businesses because they are on more limited budgets....
Apr 15, 2020 | Digital Marketing / Technology, SEO
Not surprisingly, Google announced May 5th that mobile first indexing is coming to all websites by September of 2020. It’s a pretty straightforward thing and you or your webmaster can easily check if your Search Console to see if your site is ready to roll for...