Apr 8, 2020 | Content / Copy, Digital Marketing / Technology, SEO
Search engines work entirely off of algorithms, which are mathematical formulas written to find data. Each search engine has its own algorithm and nobody knows exactly how they work or what those algorithms are. In this article, we’ll talk briefly about what we...
Mar 18, 2020 | Digital Marketing / Technology, Social Media Marketing
Here is a quick video on Facebook analytics for beginners. If you haven’t used these tools before, or you are uncomfortable using them, I’ll show you the one screen in analytics that should be used to help learn the features slowly and effectively....
Mar 11, 2020 | Digital Marketing / Technology, Social Media Marketing
Here is a quick video on where to find your Google My Business listing. Remember that Google will assign you a GMB page if you have a business with a physical address. So you’ll want to claim that business through Google. Once you do, go through the process of...
Mar 4, 2020 | Digital Marketing / Technology, For Clients, Social Media Marketing
Recently it dawned on me how many people tweeting didn’t know about Twitter Analytics. Just like the other major social platforms, Twitter has its own analytics reporting tool, but you have to set it up for each account. Many people are used to having a business...
Feb 26, 2020 | Content / Copy, Digital Marketing / Technology, SEO
Just how important is word count to your SEO results? I wasn’t looking to answer this question myself, rather this question hit me as I noticed a recent Tweet from John Mueller. Google’s John Mueller. So, what does John have to say about SEO Word Count?...
Feb 19, 2020 | Content / Copy, Digital Marketing / Technology, SEO
A lot of small business owners want to try their hand at writing copy because it feels more authentic and there are fewer expenses. The unfortunate part is that they are far more prone to make copywriting mistakes. In this article, I want to cover the most significant...
