Jan 15, 2020 | Content / Copy, Digital Marketing / Technology
In the world of digital marketing, things get convoluted because there are so many moving parts. Copywriting is simply content marketing that’s strategically designed towards a certain campaign. It’s advertising that’s focused on a myopic goal. With...
Jan 8, 2020 | Digital Marketing / Technology, SEO, Web Design
I swear there are fifty-leven hundred million WordPress SEO Plugins. Okay, okay, it’s more like 1,000 but still. That’s a lot. Especially when you have to decide which one to use. I can’t say I’ve ever found a source that’s claimed to...
Dec 18, 2019 | Digital Marketing / Technology, Social Media Marketing
Social media is a fantastic tool for your business. Having said that, there are things you simply should not post. These things are the time bombs of social media. They’re fine…until they’re not. Eventually, they will affect your engagement in a way...
Dec 6, 2019 | Digital Marketing / Technology
On December 2nd, Google confirmed they were working on an update that would affect local search results. They also announced the same date of this feature’s rollout. “In early November, we began making use of neural matching as part of the process of...
Dec 4, 2019 | Digital Marketing / Technology, Marketing Strategies, Social Media Marketing
I personally know a few people obsessed with emoji marketing. Meaning they don’t release a single piece of social content without them. Usually multiples. Your traditional faces, flames, hearts, and thumbs up. We see it all over in texts, social media, and...
Nov 27, 2019 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
When I use the phrase “rank and rent” with marketing or websites, most people look at me like a deer caught in a set of headlights. A lot of my fellow SEO gurus not only know this phrase but love it. It’s profitable for them and it has a bigger ROI...