Nov 20, 2019 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO, Social Media Marketing
SEO is a complex machine. The need to build backlinks is a cog in that machine. One that I find people believe to be more complicated than it actually is. So let’s look at what backlinks are and how you can build them (ethically.) What Are Backlinks? Well,...
Oct 30, 2019 | Digital Marketing / Technology, Marketing Strategies, Social Media Marketing
Social media strategy is the art of creating a roadmap for your social media marketing. The goal is to be as efficient and profitable as possible. Like all marketing efforts, a Return of Investment should be a priority in the long-term game. So how do you create this...
Oct 2, 2019 | Digital Marketing / Technology, Marketing Strategies, Social Media Marketing
Since the death of Google+, Google My Business (GMB) has added more features for your business. Now if you’re an at-home solopreneur you may not get as much out of it, BUT there are a lot of cool features that I don’t see local businesses taking advantage...
Sep 25, 2019 | Digital Marketing / Technology, Marketing Strategies, Social Media Marketing
The best social platforms will vary depending on the attributes of you and your business. B2B and B2C will use social media in different ways. Selling services is very different from selling products. How I made my decision on determining the best social platforms was...
Sep 11, 2019 | Digital Marketing / Technology, Marketing Strategies, Web Design
Content is king. All it is is something that is expressed through a medium. Content can be written. It can be videos, pictures, or audio. Verbal speech is a piece of content. Visual content is becoming more necessary in your marketing strategies as audiences progress....
Aug 28, 2019 | Business / Operations Strategy, Digital Marketing / Technology, Marketing Strategies, Value / Pricing
Marketing is tough. Having a small marketing budget makes things feel impossible. So how do you handle this predicament as a small business owner (SBO)? Here are the steps I recommend for starting on a shoestring budget. There’s likely to be a couple of places...
