Apr 13, 2021 | Business / Operations Strategy, Digital Marketing / Technology, Marketing Strategies, SEO
The trouble with digital marketing mistakes is that they cost us time and money and, in most cases, we don’t know we’re making them. So this information is not to judge your skillset or criticize your efforts, it’s the help you better invest your...
Dec 2, 2020 | Marketing Strategies
Congratulations! You’ve converted customers with your funnel. But the cost of acquisition is high so now we need to engage buyers. In this final cone, the goal is to get more business from your existing customer base. Sometimes, customers will become your...
Nov 4, 2020 | Branding Strategies, Marketing Strategies
The first cone in your inbound marketing funnel is for planning. So in this article, we’ll talk about how to plan your funnel. Plan Your Funnel When I purchase cooking oils from Vom Foss they are funneled into a glass bottle for me to take home. The funnel...
Oct 28, 2020 | Digital Marketing / Technology, Marketing Strategies, PPC, SEM, SEO
I decided to write an informative series highlighting what an inbound marketing funnel is and the details of the 5 cones within each funnel. This will keep this article from getting too bloated. Each cone will cover part of the 4 buyer stages and account for the...
Aug 5, 2020 | Digital Marketing / Technology, Marketing Strategies
Episode 14 – The Art & Science of Marketing is out now! A very exciting and passionate show with very special guest, Angel Anderson. Angel is a S’Marketer (smart marketer) as a marketing manager for hire. This episode will talk about catering to your...
Jun 17, 2020 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
If you’re reading this and you’ve done SEO, you’ll know there are more than 4 steps to doing it successfully. But mastering SEO can be done in as little as 4 steps for those who want to know what the most important parts of SEO are. You should be...
