Sep 20, 2017 | Business / Operations Strategy, Marketing Strategies
What a great question, one that I wish more companies would ask. When should I hire a marketer? It can often be challenging to identify those tipping points. Especially those who don’t have a marketing department. A lot of business owners start out trying to do...
Sep 10, 2017 | Digital Marketing / Technology, Marketing Strategies
Finding the right person for the job can seem daunting. Who am I kidding, it can actually be daunting. It’s hard enough to identify the tasks of the position, let alone identify the individual’s skill sets for completing those tasks. A position that I see...
May 18, 2017 | Branding Strategies, Marketing Strategies
Does Print Marketing still work? The short answer is “yes”. The long answer is that it works when you leverage it correctly with other marketing channels. Print marketing is not enough to replace the need for digital marketing channels, but it’s a...
Mar 29, 2017 | Leadership, Marketing Strategies, Networking Strategies
For me, my life changed both personally and professionally when I discovered my “why”. Being able to truly know why I do something makes the things I do more fulfilling. It fuels more passion. Having an intent allows me to develop greater purpose in my...
Feb 20, 2017 | Business / Operations Strategy, Marketing Strategies, Value / Pricing
“Free” is a word that is incredibly attractive. Free Samples is a common piece of content that often attract much interest. Is it actually worth the cost, though? Do free samples improve the revenue or do they hurt the margins? How do you know if your...
Feb 6, 2017 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
In the world of digital marketing, there’s a LOT of strategies to understand for small business owners. SEO Content vs Content Marketing is one of the more common topics that we see that can easily be misleading. We wrote this article to try and help simplify...
