Apr 13, 2021 | Business / Operations Strategy, Digital Marketing / Technology, Marketing Strategies, SEO
The trouble with digital marketing mistakes is that they cost us time and money and, in most cases, we don’t know we’re making them. So this information is not to judge your skillset or criticize your efforts, it’s the help you better invest your...
Nov 11, 2020 | Content / Copy, PPC, Sales Strategies, SEM, SEO, Social Media Marketing
Now that you have planned your funnel, it’s time to reach your audience. This is the part where you focus on the inbound and lead generation portion of your funnel. This cone is all about being a magnet and drawing in interested potential buyers. Reach Your...
Oct 28, 2020 | Digital Marketing / Technology, Marketing Strategies, PPC, SEM, SEO
I decided to write an informative series highlighting what an inbound marketing funnel is and the details of the 5 cones within each funnel. This will keep this article from getting too bloated. Each cone will cover part of the 4 buyer stages and account for the...
Oct 21, 2020 | Content / Copy, SEM, SEO
Last week I talked about Cheap SEO and touched on some of the Unethical Tactics that Black Hat SEO’s will do. It inspired me to want to talk about Content Spinning and why you need to be cautious of your SEO provider doing it to your site. Is unethical? Depends...
Sep 16, 2020 | Content / Copy, Digital Marketing / Technology, SEM, SEO
I can feel some of you marketers glaring at me through the internet. The truth is backlinks are overrated because we don’t need them to rank like we need the other elements of SEO. Does it mean they don’t matter? No. It just means they aren’t as...
