Aug 28, 2019 | Business / Operations Strategy, Digital Marketing / Technology, Marketing Strategies, Value / Pricing
Marketing is tough. Having a small marketing budget makes things feel impossible. So how do you handle this predicament as a small business owner (SBO)? Here are the steps I recommend for starting on a shoestring budget. There’s likely to be a couple of places...
Feb 20, 2017 | Business / Operations Strategy, Marketing Strategies, Value / Pricing
“Free” is a word that is incredibly attractive. Free Samples is a common piece of content that often attract much interest. Is it actually worth the cost, though? Do free samples improve the revenue or do they hurt the margins? How do you know if your...
May 25, 2016 | Value / Pricing
I’m writing this article about my experiences in the business services industry to help both the provider and the buyer, to help in understanding prices. I’m not going to talk a lot about retail products, because consumers are well aware that sticker...
